Overview
Measure whether AI agents can actually choose you.
ASO evaluates the full decision path—not just whether a brand is mentioned, but whether an agent can discover, understand, verify, qualify, select and act on it with sufficient confidence.
Decision-stage progression
Current normalized score by stage.
What blocks selection
Lowest-scoring criteria first.
Latest probe set
Derived from Evaluation Lab runs.
Six stages between being visible and being selected.
The framework treats agentic search as a decision system. An entity must move through six distinct gates. Failure at any gate can reduce recommendation probability even when visibility is high.
Define the entity and decision task
This context anchors every score and evidence item.
Run decision-task probes
Use demo mode or connect an OpenAI-compatible endpoint.
Agent decision signals
Probe results are experimental signals and remain separate from the 24-criterion framework score.
What supports the score
Coverage rewards traceable URLs and stronger evidence types.
Criterion-level provenance
| Stage | Criterion | Current | Source type | Evidence | URL |
|---|
Compare selection readiness
Use audited or externally sourced scores.